Club Car Configurator

Club Car Configurator

Midcoast had the opportunity to support Club Car on their new product launch for the Onward Consumer Line vehicle. The product launch was also part of a consumer driven configurator. This digital experience helps dealers visualize their vehicle options by customizing their new fleet of vehicles. Working from CAD data, we created images for 3 new vehicles (2 & 4 passenger), 2 different views, 25 accessories, 7 exterior colors colors, 6 copies, 5 material seat color options.

By working in close collaboration with Club Car’s digital marketing and IT teams to create a custom car configurator, we enabled customers to easily customize a model or choose from among three lifestyle packages.

Overall, the Club Car configurator tool has had a significant impact on Club Car’s sales process, increases conversions by capturing contact information, facilitating the journey to purchase, and integrating with sales software to maximize benefit across Club Car’s marketing & sales channels.

Project Details

  • Client
  • Club Car
  • Digital Agency Partner
  • NewFoundry

Project Links

Endless possibilities and customizations await.

  • Club Car
  • CGI, Retouching
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