There are few brands as iconic as Harley-Davidson…
“Everything about Harley-Davidson is larger than life. Harley-Davidson. The very name evokes adventure and individuality. Allied dispatch riders during World War II. Marlon Brando in black leather. Easy Rider’s Captain America riding into the desert on an epic quest for the meaning of life. Harley-Davidson stands for freedom in the most personal sense — literally in your hands and under your control.
As a motorcycle, Harley achieved cult status by the 1920s. As a brand, it is nothing less than mythic. Why is that? Not all well-made machines become legends. And chrome alone will not win hearts. The answer is as simple as it is complex. For almost 100 years, Harley-Davidson has kept it’s promise. Harley delivers an experience. ‘Live to Ride’ is a covenant between Harley and it’s customers.”
– An Excerpt from Catalog Design: The Art of Creating Desire.
For nearly 20 years, Midcoast has been fortunate to be a leading supplier of photography to Harley-Davidsons famed Parts & Accessories catalog. We take tremendous pride in being able to represent this legendary brand. For all the riders out there, we’ll see you in Sturgis!